There is always a fine and natural tension when blogging, between presenting the perfect world on one hand, and being on a downer on the other. I figure people want to read what is somewhere level-set between the two. There is no perfect world; but in blog-land there are many that come close! I see bloggers living in all corners of the world, writing about their days and I regard them with awe. They are taking time to answer the all-important question: 'what are you going to do with this beautiful life?'
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I think a lot about this. I ponder what it is about modern life that takes us away from what is important.
For me, the answer lies in being present. In slowing the pace to a point where I notice things more. It's about paring it back, getting rid of the clutter, eating well, listening, selecting what you participate in.
It's the same with the business. Paula and I (well Paula, mainly!) spend hours researching the skincare industry and its products. For us to find our place in it, for us to compete, but most importantly because this knowledge and insight is what informs our decisions about what we are and what products we make. I have been staggered by the chemicals and additives that are used in products that we all know of and revere.
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